I have the selfie stick cellphone holder version from this company as well.
I wanted this for taking good videos of soapmaking/cooking videos that I will be doing from my home. This is purely for business. I no longer have to use 3 different LED lamps and use a tripod for a set up.
ASSEMBLY: it is super self explanatory.
SPACE SAVING: it expands quite to be a large item!! Almost a foot taller than me!! There is a travel case included so you are able to collapse the item and store it away without taking too much space in your home/office.
EASE OF USE: it is super easy to use. The cord is VERY LONG!! You can also use your phone (cell phone adapter included!) or even use a professional camera. There is a power switch on the back of the ring light, and 2 knobs for adjusting intensity and light style (warm or bright)
TARGET AUDIENCE: for people making make-up videos or beauty bloggers. or for people making videos that require being hands-free like cooking or just plain photography.