Instant WOW factor when you open the package and the glitter case d(with youan inside zippered pocket). Inside the case are the 17 brushes, individually wrapped and netted. The handles are real wood and the bristles are incredibly soft against my skin. It also includes a guide that identifies and labels each brush, which is numbered on the handle. There is a new brush smell and it tells you how to rinse that off. I've never had a set this nice before and the price is unbeatable for a set this complete.
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