We have a family member who works outside most of the eight hour work day. In the summers it is usually at least 80 degrees. Most of the time it is 90 to 100 degrees but does reach above 100 at times too. A lot of his work day consists of mowing outside in the heat. I bought him this cooling towel in hopes of making his day more comfortable. It definitely helps make the day less miserable. I really wish I had discovered this last season. It is a must have if you work in the heat.