Who doesn't love a selfie on their phone !! I have three children and they are always wanting photos taken but its always so hard to get us all in the photo, but with the selfie stick i can fit everyone in the photo and take the perfect picture. Also its bluetooth which is a god send so you just push the button on the handle and the phone takes the picture itself without you having to move, links up to my phone easy as anything and comes in a nice little box to keep it safe in. This has been used so much on our holiday already, very happy item as described and next day delivery - i would highly recommend !!