This is a pretty durable cable, however it is not braided at all. The cable is covered in a "braided pattern" hard plastic, which makes it hard to bend. It has a copper core which allows for quicker charging, and longer durablility. It's advertised to charge 30% faster than conventional cables, but I, personally, haven't seen the proof of this. It is 6.6 feet long and gives you plenty of room if using your device while charging. So far it seems to work fine, but no better than any other cable I have.
It does have a money back guarantee and an 18 month warranty.