I love the colors. First I was not very confident to use it as the brand was new to me. I do have a very dry lips. So applied ample of lip balm and then tried on the matte liquid lipstick. It surely works like a branded lipstick. Runs smoothly on the lips. No patches or stickyness. It gives a matte yet plumpy texture to the lips when used with lipbalms. I dont think it can be used alone since the give a very dry finish(for the dry and easily crackable lips like mine). The colors are rich they dont look cheap when wore. I tried 2 light shades and the darkest shade of red. loved all of them. Its a definitely go lipstick. I would definitely buy from this brand again. Love their collection.