All you do is flip the power button button on and the flat iron heats up quickly and straightens my hair to a sleek shiny finish. My hair is very thick and naturally wavy so finding a flat iron that can straighten my hair is hard to come by. The HSI flat iron definitely does the job! The flat iron has ceramic plates. The flat iron has a swivel cord which I love so the flat iron moves with you. The cord has a velcro strap to keep the cord together. It has a ergonomic handle that is easy and comfortable to hold. You can easily control the various heat settings for different types of hair by turning the heat setting dial. The heat settings are 140F to 450F. The packaging was nice also. The flat iron also comes with a storage bag and a heat glove to save your fingers from getting burnt. The flat iron also awesome for curling hair! This flat iron also came with a 5ml Argan oil leave in conditioner that helps keep my hair smooth. I love Argan oil and this one is no different! Another extra product it came with was a Argan oil hair spray for anti-frizz and heat protection. I have nothing to say bad about this flat iron and would highly recommend it!