I was so excited when I found these, I jumped at the chance to try it. The quantities of the vitamins and minerals is low. 5mg of iron isn't any use to me. Maybe for someone who has an exceptional diet. Not for me though unfortunately. The smell isn't bad either. Normally it's the first thing to put you off taking something, these howebho smell ok.
As for the difference they are making, it really is too early to tell. I'll give it a month and update. Maybe by then they would of deserved the price tag, theoretically though you can get better quantities of the vitamins and minerals you need from other vegan brands. Why pay the same and more for something inferior to a product that is better for the same or cheaper price? Some would because it's what they need. I wouldn't because this, to me personally, would make no to little difference...so my experiment will continue and I'll update in a few weeks time.