Wowzers! I couldn't believe how many straps and brackets were included with this item! I was planning on just using it for underwater shots of my kids but I think it's going to get used for a whole lot more than that. I've already tried it on my bike and I think it's going to be on there pretty much permanently now - I'll be able to get the registration number of the next crazy motorist to maim me no problem.
The quality of videos and stills is noticeably higher than my mate's HD equivalent when viewed on my 4k TV. The build quality is excellent and it's really simple to use. There's even a spare battery included in the sturdy carry case so you're never waiting for it to charge.
The only thing I haven't yet tried is the WiFi connected app. Everything I have tested is excellent though.