This is 100% Bentonite clay by Pure One Beauty. This can be used in many different ways ranging from detoxing the body to your hair but I use it as a facial mask. The mask is Parabens, Phthalates and Sulfate free and there is no animal testing with this Indian healing clay. The mask comes as a loose clay powder mask in a jar that you mix with different liquids, I choose the apple cider vinegar to mix with mine but it can be used with water, raw coconut cider vinegar, or witch hazel. I scooped out some of the clay and mixed in the apple cider vinegar until I had a smooth thick paste to put all over my face avoiding my eyes and lips. As the mask starts to dry it tightens on the skin, I wore it for about 15 minutes or so and then rinsed it off with warm water. The mask comes off the skin easily and makes my skin feel smooth. There was a small amount of redness after rinsing of the mask the first time but that goes away. The next time I left it on a shorter amount of time and I didn't have such a redness effect. This can be used twice a week, I have had no issues or peeling of the skin. This is great for cleaning the pore on the face.