This is a really effective straightener to reduce frizzy hair while straightening it. It uses an atomizing technology (mist from inside the iron using distilled water). The iron is a great material and feels great in the hand. It has a swivel cord and turns off after an hour of no use. The most is very light and kind of makes a sizzling sound but in my experience it isn’t damaging the hair at all although it sounds like it could be. I like how smooth my hair looks and I also like that it makes great curls as well!! I use a hair protecting serum before use and I’m loving my results!