I am a very picky pillow snob so I was a little hesitant to buy this pillow but I'm so glad I did. As soon as you pull it out of the box, it starts to fluff up immediately. It's very thick and has the right amount of softness I like for a pillow to have. It also comes with extra sponges that you can use to make your pillow even fluffier, depending on how you like your pillows. I've slept on it every night since I've received it and couldn't be happier. I actually bought another one because I loved this one so much. If your trying to find the perfect pillow, give this one a try. You wont be disappointed.