Get the best of both worlds, with the charcoal powder you shouldn't use it every day but actual toothpaste has things you still need, so this combines both. The Bristles for the toothbrush is extremely soft which is great for people with sensitive gums. I love this product!Soft Charcoal Bristles——BPA-free, Phthalate Free, PVC Free. Effectively cleans and 100% biodegradable Eco-Friendly And Natural——The most part of our toothbrush is made of Bamboo which is inherently anti-bacterial, anti-microbial and anti-fungal. Perfect For Travel And Family Use——Can be used as Personal Toothbrush, Guest Bathroom Toothbrush, Travel toothbrush & Camping Toothbrush. Ergonomic Design——15 degree angled handle and bristle shape for deep cleaning. Durable and Comfortable——bamboo toothbrushes are perfect for a dental hygiene buff oral health lover.