These gummies pack powerful flavor and ingredients. Something that will be great to most is that it is Vegan, yes I capitalized it. That is so important to most and I understand why. I do have to agree that the ingredients are important to me as well, but taste is a must. Especially if I have to take it everyday. Plus if it is kid and adult friendly, everybody has to be willing to put it in their mouth and chew it. It has alot of great ingredients in it elderberries, proplis, echinacea, and vitamin C. So of course it boost our immune system and helps to promote a healthy throught the rough seasons. I use this in conjunction with the apple cider vinegar capsules, that are packed with much power as well, they have plenty of additional ingredients you would'nt belive as well. I think people should definitely look into these products by this maker. I feel the ingredients are just amazing to intake in your body. Yes, I am speaking from my body, which is currently mainting low blood pressure, losing weight, and no longer experiencing stuffiness in the morning. This is speaking from combines Ederberry gummies and apple cider vingar pills, both products have added natural amazing ingredients. Check it out!