I saw this and thought it would be a brilliant writing board for my artistic doodler. My daughter loves to draw and this would be perfect when we take trips in the car. I was a bit let down on the brightness as in the advert it looks brighter, hence the drop of a star but it does work well enough. It is also great for shopping list as it is magnetic so I can place it on the refrigerator. It is the size of a kindle or tablet but thinner and lighter so it fits easily in a bag for travelling. It would also be great as a replacement for a quick note pad. 1 button erase and can easily save by taking a picture.