I absolutely love these socks. I can't ever seem to find good packs of coloured socks in the local shops so I have settled to buying them online the only problem with this is you can see or feel them until after you've paid for them. These happypop socks are so soft and comfy, they are well stitched brightly coloured, comfy socks. I like the elastic, which is not too tight or too loose, they have the right amount of hold and my other half has not experienced any discomfort so far. The elastic does hold the sock up all day long. They are not too thin nor too thick which makes them great for everyday and all day use and they wash well and retain their shape and elasticity and the colours don't run. They arrive in a box too making them perfect for gift giving.