I've had various brand electric shavers before (Braun, Remington) and this cuts hair just as well as the rest of them. Obviously most British bathrooms don't have plug sockets so the rechargeable function is excellent and helps with reaching difficult areas. Plus - the price point is much more competitive than the main brands!
One little thing I should mention is the proofreading on the box needs some work! "Sheed" and "syetem" aren't words in English as far as I know!