My wife and I have been partaking of whey protein for about the last year, at the advise of our physician. This is an excellent source of protein, which older folks such as us often neglect. There are good tasting whey shakes and not-so-good ones as well. This brand is quite tasty and, though it costs more per serving ($2 per day) than some of the other brands, you are paying for quality products. This container holds about 20 daily servings and, when blended with crushed ice and whole milk, gives you a very good tasting and healthy shake.